The topic Apple marks the return of MLS with new Apple Maps guides, Apple Music playlists, more is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
With the 2026 World Cup drawing to a close, Major League Soccer returns tomorrow on Apple TV, alongside several tie-in features in Apple Maps, Apple Sports, Apple Fitness+, and more. Here are the details.
Apple today highlighted the return of Apple League Soccer, with six matches scheduled for the next few days:
The new episode features German soccer legend Thomas Müller, “as he reflects on the hard work he put in before his career took off and shares why he welcomes the challenge of big life changes.”
Apple Music is also getting multiple exclusive playlists created by stars such as Real Salt Lake’s Diego Luna and FC Cincinnati’s Evander da Silva Ferreira, as well as team-themed playlists for the New York Red Bulls, New York City FC, Orlando City SC, and many more from both Eastern and Western conferences.
On Apple Maps, the company is releasing “dedicated Matchday Guides created by MLS clubs and city guides created by players to find recommendations for local restaurants to catch a game, explore city favorites, get detailed information about their stadiums, and more.
Users who rely on the Apple Sports app can stay up to date with the league, following live scores, standings, play-by-play updates, lineup formations, and team stats, and more.
To mark the return of Major League Soccer, adidas will host a two-day celebration at the adidas Home of Soccer in Brooklyn, New York, on July 16 and 17, featuring watch parties, appearances by MLS players, an MLS jersey showcase, and additional fan experiences.
To learn more about Apple’s coverage of the return of MLS, follow this link.
Apple TV is available for $12.99 per month or as part of the Apple One bundle. It features hit TV shows and movies like Severance, The Studio, The Morning Show, Shrinking and Silo.