The topic Report: Apple interested in startup that runs giant AI models on iPhone without… is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
The Information reports that Apple may be interested in PrismML’s technologies. The firm is focused on shrinking AI models that generally require servers to function, offering on-device functionality with comparable intelligence.
“The startup, PrismML, said it has shrunk down Qwen 3.6, an open-sourcelarge language model developed by Chinese internet giant Alibaba, to runon an iPhone 17 Pro,” per The Information.
“The model has 27 billion parameters, which are roughly similar to the synapses in a brain and can help determine the complexity of the data a model can process. In contrast, most models that run on mobile phones have only a few billion parameters active at a time.”
The report goes on to say that PrismML plans to release its open-source model on Tuesday, July 14, and that it’s capable of tasks like software development.
Later in the piece, The Information reports that Apple has already held meetings with PrismML about “ways it could use its technologies,” citing people familiar with the talks.
In terms of acquisitions, Apple’s biggest secretive AI play has been acquiring Q.ai, a startup that reportedly went for $2 billion.
Meanwhile, Apple worked with Google to develop Siri AI, the modern version of Siri that will debut with iOS 27.
You can read the piece in full here. You can learn more about PrismML here.
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