The topic Apple TV surveys subscribers about content quality, variety, and interest in sports is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
At one point, the survey asks how much the user agrees or disagrees with statements such as whether Apple TV contents “are culturally relevant,” “make me feel nostalgic/sentimental,” “are emotionally engaging,” and “are thought-provoking/intellectually stimulating.”
One revealing question in the survey asks users which content categories they would like to see more of. They include categories such as “sports commentary (e.g. sports talk/analysis, pre/post-game, interviews, etc.),” “stand-up comedy,” “competition reality,” and “content in my local language,” in addition to more traditional categories such as crime, drama, horror, and music.
Finally, after probing the user about how they handle streaming subscriptions, the survey asks, “What one thing, if anything, would you add or change about Apple TV?” Before taking a few extra profiling questions on gender, student status, and which other Apple services they use.
So, what one thing, if anything, would you add or change about Apple TV? Let us know in the comments.
Apple TV is available for $12.99 per month and features hit TV shows and movies like Severance, The Studio, The Morning Show, Shrinking and Silo.