The topic Google’s mystery WHOOP rival may finally have a name is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
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By now, you’ve probably seen NBA star Stephen Curry sporting Google’s upcoming screenless fitness band, which is expected to go head-to-head with WHOOP’s athlete-favorite wearables. Now, we may finally know what this mysterious band is called, along with details of a new subscription service that could come with it.
according to the data 9to5Google, the upcoming wearable could be called the “Google Fitbit Air,” a name that likely points to its lightweight, minimal design.
The publication also says Google plans to rebrand Fitbit Premium as “Google Health,” with the new service expected to debut alongside the Fitbit Air band. Fitbit’s personal health coach, currently in public preview, may also be renamed “Google Health Coach” when the new band arrives.
If this pans out, it would suggest Google is tightening its grip on the Fitbit brand by putting its own name front and center on new products. There’s still no word on when the band will launch, but with Google I/O just weeks away, an announcement could be right around the corner.
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