{"id":9487,"date":"2026-05-09T12:45:20","date_gmt":"2026-05-09T11:45:20","guid":{"rendered":"https:\/\/innovatenews.site\/index.php\/2026\/05\/09\/prime-video-just-launched-vertical-video-inside-its-iphone-app\/"},"modified":"2026-05-09T12:45:22","modified_gmt":"2026-05-09T11:45:22","slug":"prime-video-just-launched-vertical-video-inside-its-iphone-app","status":"publish","type":"post","link":"https:\/\/innovatenews.site\/index.php\/2026\/05\/09\/prime-video-just-launched-vertical-video-inside-its-iphone-app\/","title":{"rendered":"Prime Video just launched vertical video inside its iPhone app"},"content":{"rendered":"
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The topic Prime Video just launched vertical video inside its iPhone app<\/strong> is currently the subject of lively discussion \u2014 readers and analysts are keeping a close eye on developments.<\/p>\n

This is taking place in a dynamic environment: companies\u2019 decisions and competitors\u2019 reactions can quickly change the picture.<\/p>\n

Prime Video is the latest streaming service to debut a vertical video feed in its iPhone app. Here are the details on Prime Video\u2019s new \u2018Clips\u2019 vertical video feature, rolling out today.<\/p>\n

Vertical video has been huge in social media ever since TikTok took off. But 2026 seems to be the year all the streaming apps try their hand at vertical too.<\/p>\n

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Disney+ launched vertical video in March with a feature called \u2018Verts.\u2019 Then just last week, worldwide streaming leader Netflix went all-in with its new \u2018Clips\u2019 vertical video feed.<\/p>\n

Now today, Prime Video is rolling out vertical video too using the same \u2018Clips\u2019 name.<\/p>\n

Clips is a scrollable, short-form vertical video feed that Prime Video first tested for NBA coverage, but now is launching widely, \u201cexpanding to include moments from movies and series across the Prime Video experience.\u201d<\/p>\n

To get started, scroll down to the Clips carousel on the Prime Video mobile home page and tap any clip. You will enter a full-screen vertical feed with more personalized clips to browse.<\/p>\n

If you don\u2019t see Clips in your Prime Video app just yet, make sure you are running the most recent version of the app. You also might have to wait a bit, as Amazon says the rollout will be gradual.<\/p>\n

The feature \u201cis initially rolling out to select customers in the United States on iOS, Android, and Fire tablets, with the experience becoming fully available across these devices this summer.\u201d<\/p>\n

It\u2019s currently unclear whether Clips will only be available for Amazon\u2019s own content, or if third-party subscription offerings (like the recent Apple TV-Peacock bundle) will get the vertical treatment too.<\/p>\n

What do you think of this vertical video trend for streaming services? Let us know in the comments.<\/p>\n