{"id":9062,"date":"2026-05-07T18:45:49","date_gmt":"2026-05-07T17:45:49","guid":{"rendered":"https:\/\/innovatenews.site\/index.php\/2026\/05\/07\/fitbit-is-now-google-health-and-its-not-just-a-simple-rebrand\/"},"modified":"2026-05-07T18:45:53","modified_gmt":"2026-05-07T17:45:53","slug":"fitbit-is-now-google-health-and-its-not-just-a-simple-rebrand","status":"publish","type":"post","link":"https:\/\/innovatenews.site\/index.php\/2026\/05\/07\/fitbit-is-now-google-health-and-its-not-just-a-simple-rebrand\/","title":{"rendered":"Fitbit is now Google Health \u2014 and it\u2019s not just a simple rebrand"},"content":{"rendered":"
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The topic Fitbit is now Google Health \u2014 and it\u2019s not just a simple rebrand<\/strong> is currently the subject of lively discussion \u2014 readers and analysts are keeping a close eye on developments.<\/p>\n

This is taking place in a dynamic environment: companies\u2019 decisions and competitors\u2019 reactions can quickly change the picture.<\/p>\n

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Fitbit is one of the biggest names in wearables, and while the brand\u2019s been around for nearly two decades at this point, it\u2019s been undergoing some important changes since being acquired by Google back in 2021. Recently, we\u2019ve been anticipating not just an innovative new screenless fitness tracker, but also a big shake-up to the Fitbit app, upon discovery last month of a new \u201cGoogle Health Premium\u201d name. Today, we\u2019re finally getting the full story on this transition, as the Fitbit app we know evolves into Google Health.<\/p>\n

That\u2019s right: The Fitbit app is becoming Google Health. This is a mandatory change with no option to remain on the old Fitbit app. Just\u00a0as Google did when\u00a0moving Nest functionality to Home, the idea is to get everyone on the same Google-branded solution going forward.<\/p>\n

Fitbit users will start seeing their first official warning about the upcoming transition today, with notifications alerting them to the pending shift. Then, in a little under two weeks, on May 19, the new Google Health app formally launches, replacing the Fitbit app.<\/p>\n

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All of this is set to be in motion well before the new Fitbit Air arrives, with retail availability commencing on May 26.<\/p>\n

Your existing Fitbit data should easily transfer to Google Health without you having to worry about it. And later this year, Google plans to let you\u00a0import\u00a0Google Fit data similarly.<\/p>\n

Google is clear that Health is meant to be everyone\u2019s one-stop shop for tracking your wellness \u2014 and that means it\u2019s not limited to Fitbit hardware users. You can enter your meals, log hydration, and track plenty more data points across four main tabs: Today, Fitness, Sleep, and Health. Sound familiar?<\/p>\n

Google Health is designed to connect with all your other favorite health apps and supports storing your medical records. And because we know how different apps can produce data of varying quality, if you\u2019ve got one source you trust more than others, you can tell Health to prioritize it.<\/p>\n

You can pull data from Health Connect, Google Health, and Apple Health APIs \u2014 that last one, especially, is a big upgrade in terms of cross-platform compatibility, as users previously had to rely upon third-party tools to sync their data.<\/p>\n

We started this journey with that \u201cHealth Premium\u201d name \u2014 so what exactly does it mean? Google Health Premium is basically just the next step for Fitbit Premium \u2014 and if you\u2019ve been testing the Gemini-powered Fitbit Personal Health Coach available in Preview since last fall, you\u2019ve already had a look at what to expect.<\/p>\n

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Google Health itself is available for free to users in over 200 countries. You can track your activities, sleep, and health metrics, store your medical records, and access basic weight and meal logging.<\/p>\n

Google Health Premium upgrades that with exactly the sort of personalized coaching that\u2019s been in the Fitbit Public Preview these past few months. Rather than one-size-fits-all health advice, the Google Health Coach, available to Premium users, is intended to deliver streamlined, actionable recommendations. You can even fill it in with any special restrictions you have and use it to create fitness goals. Access is coming to over 30 nations.<\/p>\n

As your goals change, Health Coach is designed to adapt, keeping your fitness regimen feeling fresh with updated targets. In order to really get the experience feeling just right, Google tapped NBA champ Stephen Curry for his insights and guidance.<\/p>\n

Once your Coach has created a plan for you, the app\u2019s Today screen will be your home for keeping on top of your progress \u2014 showing recent performance, immediate targets, and giving you the advice you need to hopefully stay motivated. Access to the Health Coach and related tools will initially require a compatible Fitbit model or Pixel Watch.<\/p>\n

As you\u2019d expect, Premium means \u201cpaid,\u201d and just like Fitbit Premium before it, Google Health Premium requires an ongoing subscription. In order to access the personalized training and extended feature set, users will have to pay $9.99 a month, or $99 annually. That\u2019s up from the $79.99 Fitbit Premium has been charging, so a lot of eyes will be on Google to see whether or not all this new functionality is worth the value. On the plus side, Google Health Premium will be a free perk to users on Google AI Pro and Ultra plans.<\/p>\n

This all gets started in just a little over a week, on May 19. The new Fitbit Google Health experience should hit all eligible users by May 26.<\/p>\n

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