{"id":4164,"date":"2026-04-16T18:49:50","date_gmt":"2026-04-16T17:49:50","guid":{"rendered":"https:\/\/innovatenews.site\/index.php\/2026\/04\/16\/apple-to-drive-oled-notebook-growth-in-2026-amid-smartphone-slowdown-per-report\/"},"modified":"2026-04-16T18:49:53","modified_gmt":"2026-04-16T17:49:53","slug":"apple-to-drive-oled-notebook-growth-in-2026-amid-smartphone-slowdown-per-report","status":"publish","type":"post","link":"https:\/\/innovatenews.site\/index.php\/2026\/04\/16\/apple-to-drive-oled-notebook-growth-in-2026-amid-smartphone-slowdown-per-report\/","title":{"rendered":"Apple to drive OLED notebook growth in 2026 amid smartphone slowdown, per report"},"content":{"rendered":"
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The topic Apple to drive OLED notebook growth in 2026 amid smartphone slowdown, per report<\/strong> is currently the subject of lively discussion \u2014 readers and analysts are keeping a close eye on developments.<\/p>\n

This is taking place in a dynamic environment: companies\u2019 decisions and competitors\u2019 reactions can quickly change the picture.<\/p>\n

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according to the data a new Counterpoint Research report, Apple is expected to play a key role in driving OLED notebook display growth in 2026, even as the broader OLED market faces pressure from rising memory costs and softer smartphone demand. Here are the details.<\/p>\n

In the report, Counterpoint Research revised its 2026 growth projections for foldable, flexible, and rigid smartphone OLED panels, citing softer demand as rising memory prices put pressure on device costs:<\/p>\n

\u201cIn 2026, within smartphones, foldable OLED panels are expected to grow 34% YoY, down from the prior estimate of 46%, driven by Apple\u2019s foldable OLED smartphone and new models from Samsung and other OEMs. Flexible OLED smartphone panels are expected to remain flat YoY, revised down from the previous 2% growth forecast, while rigid OLED smartphone panels are expected to decline 15% YoY versus the prior forecast for flat growth.\u201d<\/p>\n

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As for OLED notebook PCs, Counterpoint expects Apple\u2019s reportedly upcoming transition to OLED displays for MacBook Pro models to help drive 33% year over year growth in the segment, alongside \u201ccontinued expansion of premium AI PCs, where higher average selling prices (ASPs) help offset rising memory costs.\u201d<\/p>\n

Taking the broader OLED market into account, which also includes tablets, monitors, automotive displays, and other segments, the report forecasts flat year-over-year shipment growth in 2026, as gains in OLED monitors (up 45%), tablets (up 13%), and automotive displays are expected to be offset by softness in smartphones.<\/p>\n

To read Counterpoint Research\u2019s full report, follow this link.<\/p>\n