{"id":10489,"date":"2026-05-14T09:45:22","date_gmt":"2026-05-14T08:45:22","guid":{"rendered":"https:\/\/innovatenews.site\/index.php\/2026\/05\/14\/apple-counters-us-smartphone-decline-as-iphone-sales-grow-report\/"},"modified":"2026-05-14T09:45:24","modified_gmt":"2026-05-14T08:45:24","slug":"apple-counters-us-smartphone-decline-as-iphone-sales-grow-report","status":"publish","type":"post","link":"https:\/\/innovatenews.site\/index.php\/2026\/05\/14\/apple-counters-us-smartphone-decline-as-iphone-sales-grow-report\/","title":{"rendered":"Apple counters US smartphone decline as iPhone sales grow: report"},"content":{"rendered":"
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The topic Apple counters US smartphone decline as iPhone sales grow: report<\/strong> is currently the subject of lively discussion \u2014 readers and analysts are keeping a close eye on developments.<\/p>\n

This is taking place in a dynamic environment: companies\u2019 decisions and competitors\u2019 reactions can quickly change the picture.<\/p>\n

according to the data Counterpoint Research, Apple outperformed the broader US smartphone market in Q1, helped by continued iPhone 17 demand amid weakening Android sales. Here are the details.<\/p>\n

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In a new report, Counterpoint Research says that Apple saw a 1.3% year-over-year bump in iPhone sales in the U.S. during the first quarter of 2026, in stark contrast to a 5.7% decline in the overall market.<\/p>\n

As Counterpoint notes, Apple\u2019s performance was driven in part by stronger-than-expected demand for the base iPhone 17, as well as Samsung\u2019s delayed launch of the Galaxy S26 series.<\/p>\n

Historically, Samsung\u2019s Galaxy S flagship phones have reached stores in January or February every year since 2021. This year, however, the Galaxy S26 lineup only hit shelves in mid-March, \u201cleaving somewhat of a vacuum in the premium space for an extra month in Q1,\u201d according to the data Counterpoint.<\/p>\n

This helped the iPhone account for 75% of smartphone sales at the Big 3 US carriers in Q1 2026, up from 72% a year earlier.<\/p>\n

Interestingly, the report notes that Apple\u2019s \u201cshare grew the most at Verizon to 77% in Q1 2026.\u201d<\/p>\n

Another contributing factor for Apple\u2019s gains was how each smartphone manufacturer reacted to pricing amid rising memory costs. Counterpoint noted that Apple kept iPhone 17e pricing consistent year over year while increasing entry-level storage to 256GB, even as peers raised prices.<\/p>\n

Through Q1 2026, Apple outpaced Samsung in Counterpoint\u2019s average Smartphone Promotional Index scores across devices priced $600 and above in US postpaid channels. Apple increased its promotional power in this segment YoY in Q1, as did Motorola and Google, while Samsung declined. If Apple can avoid significant price increases and continue to outpace its peers in promotional dollars, it will be tough for Android OEMs to keep up in the year ahead.<\/p>\n

To read Counterpoint Research\u2019s full report, follow this link.<\/p>\n