The topic Spotify now lets Premium users talk to a chatbot about music, podcasts, and books is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
Spotify announced today (Via Engadget) that “eligible Premium users will see new ways to talk to Spotify across Home and Now Playing view on mobile.”
With the new feature, currently in beta, users can speak or type to an in-app AI assistant that draws on their listening history and broader knowledge of artists, albums, songs, podcasts, audiobooks, and more.
Here are a few examples of questions Spotify says users can ask:
Spotify says the feature can maintain context across multiple requests, allowing users to refine what they want through a more natural back-and-forth:
Ask Spotify to “Play some artists I haven’t heard before,” then keep shaping the vibe with as much or as little direction as you want. You can say, “Add some Bad Bunny,” and then ask to narrow it to “just his recent stuff,” or “make it more upbeat.” And when you love what you hear, ask Spotify to “save this song,” “add this to my queue,” or “follow this artist.”
according to the data the company, Talk to Spotify is “rolling out gradually in beta for Premium users 18+ in the U.S., Ireland, and Sweden across iOS and Android devices in English.” The company adds that user feedback will be important in shaping the experience and the feature’s usefulness going forward.