The topic XREAL’s Android XR glasses will cost under $1,500, which isn’t as expensive as it… is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
XREAL Aura, the company’s first pair of Android XR glasses, are officially set to launch this Fall, but we don’t have a price just yet. All we know is that, according to the data XREAL, Aura will cost under $1,500.
As we covered earlier this afternoon, XREAL Aura reservations are now open. Customers can pay $99 or $299 to hold their spot for the “portable spatial computing glasses, powered by Android XR,” as XREAL puts it.
That’s to be determined, but XREAL has confirmed the price won’t go beyond $1,500, at least for the base model. A footnote explains:
The final retail price of the base model will not exceed US$1,500, excluding applicable taxes.
It’s rather likely that $1,500 is the price XREAL is aiming for, but it’s very possible that this all depends on market conditions. With how unstable the cost of certain components such as memory has been, XREAL could be hoping for a lower price, but saying $1,500 to give itself some wiggle room.
XREAL One Pro sells for $599 following a recent price cut, and it’s not quite as advanced as XREAL Aura from a hardware perspective. The Android XR system has a wider field-of-view, an included puck with battery and computing smarts, as well as built-in cameras. If you include XREAL Eye, a camera system add-on, and XREAL Beam Pro, an Android phone used to power the glasses, you land somewhere in the $900-950 ballpark, only a few hundred short of XREAL Aura’s project price tag.
Is it a good value? That’s up to you, but comparing it to XREAL’s existing hardware shows that a $1,500 price tag is at least not totally crazy.