The topic Ferrari Luce EV debuts with Jony Ive-designed cockpit and familiar design cues is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
Ferrari has unveiled the full design of the Luce, its first-ever electric supercar. Our sister site Electrek has the full story, which you should absolutely check out, but the reveal also gives us a new look at the Jony Ive-designed interior. Here’s what it looks like.
Last February, Ferrari revealed the name and first details of the Luce, its first EV.
Among the details was the news that the car’s interior had been designed by LoveFrom, the creative collective founded by Jony Ive and Marc Newson, with an emphasis on physical controls over touchscreens and a cockpit shaped around glass, aluminum, and Ive’s distinct minimalist approach.
At the time, Ferrari released a handful of images and mockups of the Luce’s interior, offering an early look at its design direction and, in some ways, hinting at what parts of the long-rumored Apple Car might have felt like.
Today, Ferrari revealed the car’s full design, including its much-anticipated exterior, along with more details of the interior beyond the mockups shown earlier this year.
In the video below, courtesy of Ferrari, you can see the steering wheel and its on-hand controls, the dashboard, and the side panel, which features several physical controls and a mechanical clock.
For a closer look at the Ferrari Luce’s interior, as well as a much-anticipated in-depth look at the exterior design, check out the full story on our sister site Electrek.
What did you think of the Jony Ive-designed cockpit elements? Let us know in the comments.